With viaGlamour's natural cosmetics we make healthy and beautiful natural beauty products that are made with cruelty-free formulation practices. All of our products are proudly Vegan, free from phthalates, GMOs and SLS. We also only use ingredients which come from ethical sources so every product you purchase helps to make the world a better place. We're a certified cruelty-free brand. This means all of our products are made with cruelty-free formulation practices. "Cruelty-free" is defined as not testing on animals.

A growing number of consumers consider the treatment of animals when making their product choices. For PETA supporters, and those who don't want to contribute to the suffering caused to animals, we offer a select range of vegan products that contain no animal products. This means that they're cruelty-free and can additionally be certified as vegan by The Vegan Society. They use ingredients like artificial beeswax, natural oils, and other natural raw ingredients that don't rely on animals. Vegan cosmetics contains ingredients such as soy bean wax, jojoba oil, and other natural raw ingredients that don't rely on animals. Our goal is to create hypoallergenic and cruelty-free skincare products are designed to moisturize and cleanse your skin without compromising your health.

We lead a gluten-free lifestyle, and so make it our top priority to offer beauty products that not only work, but also meet our strict gluten-free standards. All of our cosmetics, makeup products, skin care products, lip products and concealers are gluten-free.

We add vitamins into our formulations to further increase the health benefits of using our producs. Here's an example - We'll formulate lipsticks with a few additional enchancing ingredients to help the lips continue feeling nourished even after the stain wears off. Grape Seel Oil is infused into the formula as micro-antioxidants that help repair dry skin, Vitamin E helps conditions the texture of your lips to feel incredibly soft, and Jojoba oil helps the lips form a protective barrier to prevent moisture loss